Hello bold thinkers!

Ever feel like you're shouting into the void, hoping someone listens?

You're not alone.

Here’s the thing: You don’t need more people to see your business- you need the right people to pay attention. Businesses that thrive don’t always have the biggest audience, but the ones that do have an aligned audience.

Let's find, target and connect with some this issue.

Brand - Buyer Fit

Stop investing in broad ads, posting generic content, and trying to appeal to a wide audience.

Try the following:

👉 Forget the demographics, start with behavior 💡

Traditional marketing says to start with age, gender, and location.

But knowing that your audience is ‘women aged 25-40, living in Lahore’ isn’t enough.

Dig deeper:

✅ What problem are they trying to solve?

✅ Where do they go for advice?

✅ What makes them hesitate before buying?

For example, if you sell handmade jewelry, don't just target ‘fashion-conscious women’ because they probably don’t buy handmade anyway. Target women who appreciate craftsmanship, value sustainability, and love telling stories through their accessories.

👉 Find where they already hang out 💡

Instead of trying to force people to come to you, go to them.

Look at:

✅ Niche Facebook groups and Reddit threads where they discuss their needs.

✅ Influencers they trust and follow.

✅ The language they use in reviews and comments. Mirror that in your messaging.

Pro Tip: Tools like SparkToro help you see what websites and influencers your audience already follows.

👉 Test with micro audiences 💡

Instead of launching one big campaign with all your audience variables, test hyper-specific messaging on small audience groups:

Group A: Customers who care about sustainability.
Group B: Customers looking for budget-friendly options.
Group C: Customers who value exclusivity and uniqueness.

See which group resonates the most, then double down.

👉 Qualify your leads before they land in your inbox 💡

Not every follower, subscriber, or lead is worth your time.

The best way to filter out the wrong audience: Be clear about who you’re for (and who you’re not for).

For example: if you run a boutique marketing agency, instead of saying:

❌ ‘We help businesses grow.’

Say:

✅ ‘We help service-based businesses that are ready to scale but don’t have time for DIY marketing.’

This instantly repels bad-fit leads.

👉 Keep refining; your audience will evolve 💡

Your ideal audience today might not be the same in a year.

The reason: people change, opinions change.

Look at what content performs best, what questions customers ask and where your highest-quality leads come from. Listen, adapt and adjust based on real feedback.

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Smart Biz Strategy: Tactical ways to get in front of the customer

⭐ Steal your competitor’s audience (ethically)

Go to a competitor’s social media (Insta, LinkedIn) post. See who's engaging and what they’re asking.
Engage with those users: comment or DM them with value, not a pitch.

⭐ Use customer language, not industry jargon

Go to your customer reviews, emails, or listen to sales calls. Copy the exact words they use to describe their problem.
Use those words in your marketing ads, website copy, and social posts.

⭐ Geo-target for local business success

If you’re a local business, run ads targeting a 1-3 mile radius around your shop.
Offer a “mention this ad for a discount” deal to track ROI.

Voices from SMBs: How customer conversations transformed her handbag business

Meet Ilma Imran, the owner of a handbag business. She had a great product, but sales just weren't where she wanted them to be. She knew her brand's organic reach needed to be better but wasn't sure how.

In 2024, she considered showcasing her handbags at a local event. As an introvert, the idea of putting herself out there felt daunting.

But she leaped, setting up her stall and engaging with customers directly for the first time.

That decision changed everything.

By speaking with customers, she gained valuable insights into their concerns, preferences, and what truly influenced their buying decisions. More importantly, she saw firsthand the impact of trust in driving sales.

Her biggest takeaway?

Trust drives sales if your product has a higher price tag. Ilma realized that word-of-mouth marketing isn't just about people talking about your brand; it's about you starting the conversation.

The business result?

✅ A proportional increase in revenue

✅ Higher organic reach both online and offline as word travels faster

✅ Lowest ad spend on social media

Key takeaway: Niche events are the perfect place to speak to the right audience. The edge of human connection supersedes everything a digital channel can provide.

You can reach Ilma here.