Hello folks!

A while back, I came across a social account with beautiful pictures but something felt off.

I scrolled through the feed, re-read the bio, checked the captions. Everything looked good.

Then I opened the gallery view and looked at the photos as a whole (gasped) and there they were: the scribbles.

Text everywhere — on the top, the sides, the bottom. In pink, blue, white, neons (seriously).

Since then, I’ve been meaning to write about fonts (or rather, the abundance of them) and why too much of a good thing is... well, not good.

The Rule of Two

Typography isn’t decoration — it’s perception. And messy fonts kill your reader's.

The "Rule of Two" is your font sanity-saver: one font for headlines, one for body text.

That's it.

If there is a dire need add one more.

Think of fonts like outfits: would you wear ten patterns at once?

Visual consistency makes your content instantly more professional.

For example, pairing a bold serif like Merriweather with a minimal sans-serif like Open Sans adds personality and keeps it readable.

Mixing more than two often looks tragic instead of strategic — that's where trust erodes.

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Why does it matter?

Visual overload is real. Studies in visual cognition show that different font styles and font colors impact reader cognitive load differently.

In other words, your reader processes every font differently and his brain has to work twice as hard to interpret content that uses more than one font or color scheme.

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Too many fonts = mental friction.

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This is when they are more likely to mistrust what they read and not take action.

👉 Try this for font simplification:

• Choose one expressive font for headlines.
• Choose one simple legible font for body text and captions
• Apply the same pairing across your website, social media, and PDFs.
• Avoid using decorative fonts for long sentences. They tire the eyes.
• Stick to 1–2 font colors max, not rainbow chaos
• Test your combo on mobile — if it’s hard to read, it’s not working

Did someone forward this to you?

JUST FOR YOU:

Snackable Insights

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✔️ Fontpair.co: Explore curated font pairings that actually look good together. Test the pairing right there on the website before applying them.

✔️ Fontjoy.com: pair fonts based on how similar they are. Lock the fonts you like and keep on seeing new pairings.

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