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Grow your small/medium business (SMB) with field tested tactics. No buzzwords. Just a lot of working insights, straight from people who work with/on brands like yours.
Hey hey! Does you business attract a younger lot with fancy phones waiting to click selfies? Then your products are not the only thing they are buying. They are collecting content they can post at a moment's notice. Maybe even looking for a nook where they can stream from. If your space isn’t camera-ready, you’re missing out on free promotion from the people already walking through your doors. Make it easy for people to post... You just need the right bait. Forget overhauling your whole...
Hello folks! There is a saying: If you’re showing up online for everyone, you’re showing up for no one. You better believe it. Local brick-and-mortar businesses thrive when their posts feel like they know the neighbourhood audience better than anyone else. Let's make it happen in this issue. Act like a local media outlet, just with more product shots... Instead of pushing broad promos, tie your content to what’s happening right outside your door. This works really well for product-based...
Hello folks! A while back, I came across a social account with beautiful pictures but something felt off. I scrolled through the feed, re-read the bio, checked the captions. Everything looked good. Then I opened the gallery view and looked at the photos as a whole (gasped) and there they were: the scribbles. Text everywhere — on the top, the sides, the bottom. In pink, blue, white, neons (seriously). Since then, I’ve been meaning to write about fonts (or rather, the abundance of them) and why...