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Grow your small/medium business (SMB) with field tested tactics. No buzzwords. Just a lot of working insights, straight from people who work with/on brands like yours.
Hello folks! There is a saying: If you’re showing up online for everyone, you’re showing up for no one. You better believe it. Local brick-and-mortar businesses thrive when their posts feel like they know the neighbourhood audience better than anyone else. Let's make it happen in this issue. Act like a local media outlet, just with more product shots... Instead of pushing broad promos, tie your content to what’s happening right outside your door. This works really well for product-based...
Hello folks! A while back, I came across a social account with beautiful pictures but something felt off. I scrolled through the feed, re-read the bio, checked the captions. Everything looked good. Then I opened the gallery view and looked at the photos as a whole (gasped) and there they were: the scribbles. Text everywhere — on the top, the sides, the bottom. In pink, blue, white, neons (seriously). Since then, I’ve been meaning to write about fonts (or rather, the abundance of them) and why...
Hey hey, You know that feeling when you’ve been working hard on new ideas for your website, but then stumble across that five-year-old treasure chest of pages and blogs just sitting there, doing nothing? This week is about rounding up that rusty (or rusting) content and putting it to some good use. Because I’ve got news for you: you don’t always need a big idea or a new shiny platform. Sometimes, the best content moves are the small tweaks and “lazy” (read: efficient) moves. 9 Quick Wins You...