Hello folks!

There is a saying: If you’re showing up online for everyone, you’re showing up for no one.

You better believe it.

Local brick-and-mortar businesses thrive when their posts feel like they know the neighbourhood audience better than anyone else.

Let's make it happen in this issue.

Act like a local media outlet, just with more product shots...

Instead of pushing broad promos, tie your content to what’s happening right outside your door. This works really well for product-based brands.

Think: weather updates, road closures, cricket wins, Ramadan bazaar prep, or even school exam season. These everyday moments are content gold.

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The keyword here is: tie it in.

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For example, a bookstore could create a post titled '5 things to grab before your first board exam' featuring snacks, essential stationery, calculator, flashcards, and stress-relief candles.

The post goes out in the month leading up to the board exam. The bookstore can create multiple such posts to keep the buzz going.

Bonus tip: The store mentions the exact neighbourhood and street it operates from.

Saying “near Gulberg Main Market” hits harder than “we’re in Lahore.” It teaches the algorithm and the audience exactly where to find you.

This simple awareness of a local event brings the bookstore to the top automatically.

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Try it this week:

1. Pick one event happening nearby.
2. Mention the event in the caption and use 1–2 hashtags that people near your business follow.
3. Add a photo taken from your storefront.

This doesn't need to go viral. It just needs to belong.

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Want to go the extra mile?

Create a monthly 'neighborhood calendar.'

✔️Mark school events, matches, weather trends, public holidays and other neighbourhood events on the calendar.

✔️Create posts around these events. Merge this calendar with your original social calendar.

✔️One post a week that speaks to what’s happening nearby can outperform three generic ones.

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JUST FOR YOU:

Snackable Insights

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Local search signals a high purchase intent.

Think: Your ideal audience trying to cut through the noise looking for your product/service.

According to WebFX’s local SEO statistics, 64% of consumers look at a Google Business Profile to find contact details of a business and businesses with photos get 35% more clicks.

Read the complete stats ​​here​​.

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