Hey there,

Social media marketing often feels like an endless loop of designing posts, scheduling them, analyzing engagement, staying on top of trends and then doing it all over again.

The good news?

There are amazing free tools (some AI-powered, some just smartly designed) that can lighten the load and make your life easier.

In this issue, I share five such tools.

They don't magically grow your profits by 80%; nope not that kind of newsletter!

What they do help do is streamline your workflow, which leaves you more time for important tasks like strategy and networking (grow those profits offline).

So if you’re tired of the same old Canva-and-Buffer routine, keep reading.

5 Free Tools Just Waiting to be Tested

✅ Metricool: All-in-one scheduling + AI analytics

A social media management tool that schedules posts, tracks analytics, monitors competitors and even analyzes your ad campaigns.

Top Perk: The free plan includes competitor tracking locked by other schedulers behind a paywall.

Pro Tip: Use AI-powered post suggestions to optimize captions based on engagement trends.

✅ Publer: Smart post scheduling with AI insights

Another social media management tool that schedules and auto-posts content across multiple platforms with built-in AI suggestions for best posting times.

Top Perk: The ‘Recycle Post feature republishes evergreen content automatically.

Pro Tip: Use the built-in watermark tool to brand your images before posting.

✅ Kapwing: Free video editor

A browser-based editor for trimming, resizing and subtitling videos.

Top Perk: AI-powered automatic subtitle generation and background removal.

Pro Tip: Use the ‘Repurpose Video’ feature to turn one video into an entire social media strategy by creating multiple clips.

✅ Namelix: AI-powered brand name generator

Helps you brainstorm unique business names and product names based on keywords.

Top Perk: Uses AI to generate brandable, SEO-friendly names that actually make sense.

Pro Tip: Run the suggestions through Google Trends to see if any of them have search potential.

✅ Mojo: Stunning Instagram Stories & posts

A story animation app with advanced templates that helps you create eye-catching Stories and Reels.

Top Perk: Offers dozens of dynamic templates with customizable text, animations, and graphics to make your content stand out.

Pro Tip: Use Mojo’s royalty-free music to quickly create engaging content.

All the tools mentioned above have paid versions that unlock a ton of features- so feel free to dabble in more and let me know which one stands out for you.

JUST FOR YOU:

Snackable Insights

>>> If you know Gary Vaynerchuk, you also know he makes predictions for social because he can! For 2025 he made some in a podcast with ADWEEK which is creating much controversy.

>>> The role of hashtags has changed in 2025. It is less about virality and more about intention.

>>> Social media may start to look like a frenzy in 2025 but it is becoming about videos and targeted marketing. Read the summary of the State of Social Global Report 2025 here. You can also find the complete report here.

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Smart Biz Strategy: Why Free Tools Are a Gamechanger?

A recent survey by the U.S. Chamber of Commerce revealed that 98% of small businesses are utilizing AI-enabled tools, with 40% adopting generative AI applications like chatbots and image creation tools.

These practices are not just a passing trend; they are essential for the survival and success of small/medium-sized businesses. Free tools offer cheaper streamlining, low-cost engagement options and a way to expand market reach without busting the bank (or robbing one!).

Embracing such tools is about gaining a competitive edge.

But then doesn’t everyone have the same edge; the same platforms to play with?

The edge is a creative and strategic one. The tools are at your disposal. It is how your business decides to customize the content, deliver services via it and leverage the data from it to make decisions that will help you stand out.