The social media plan you’ll want to stick to
So you created an elaborate posting schedule, which looks great on paper, but it fell apart in week 3.
I have been there, kinda multiple times *sheepish smile*.
What you missed was factoring in your bandwidth and business goals while making the posting schedule.
Here’s how to improve your plan:
👉 Find your ‘bare minimum’ schedule
Forget the pressure to post daily. You don’t have to.
Instead, commit to a frequency you are comfortable keeping.
If all you can do is two strong posts a week, own it. Your predictability will build trust with your audience/customers.
👉 Work smarter, not harder >>> Turn one idea into multiple posts
Don’t reinvent the wheel especially if you are starting to pick up steam.
A single customer question can become:
- A quick Instagram Story answering it
- A carousel post breaking down the solution
- A short-form video showing it in action
Got a great post from last year? Update it and repost.
👉 Batch and schedule ahead
Set aside some time per week (an hour to a few) to create and schedule your posts.
You will not be scrambling last minute to stay consistent.
👉 Engage strategically
Algorithms love DMs, comments and real engagement over passive likes. Focus on getting conversations started, not just putting out content.
👉 Keep it flexible >>> Track and tweak
Remember not every post will be a hit.
Use insights to see what’s resonating and adjust. Your goal shouldn’t be perfection, instead aim for progress.
Jumping on trends is good as long as the trends align with your brand/purpose. Skip trends that you don’t fit in.
👉 Lastly >>> Ditch the pressure to be everywhere
Pick one at most two platforms where your audience spends time.
Post, then stay active to respond.
