Hey there,

You have seen many big brands throw lots of resources to create content and it looks good too which leaves you wondering... how do I compete with THIS!?!?

What you are overlooking is that your small business has something even more powerful- authenticity and agility. Your ability to tell real and raw stories gives you an edge that corporate content teams struggle with.

But…

Doesn’t a business have to look picture perfect on all social channels to win customers? (here's you second-guessing!)

Also big brands invest millions in polished content, and they reap the benefits…. so shouldn't I break my piggy bank? (and here's you focused in on your finances!)

Here is the thing: audiences today crave something real (specially online).

And that’s where SMBs thrive:

✅ People are drawn to genuine voices over corporate speak. When your content reflects your personality and values, customers feel they are speaking to someone instead of an imagined being. They form a stronger connection to your brand.

✅ You can pivot fast and I mean super fast. Where a big company may need to go through a hierarchy of approvals, you can react to trends, customer feedback, and industry shifts in real time.

✅ Your story is your strength- like always. People love rooting for small businesses. Whether it’s your origin story, behind-the-scenes moments or honest struggles, you will find people who will cheer you on when you share your journey.

✅ Personality beats perfection. A candid selfie, an off-the-cuff video, or a heartfelt post can outperform a heavily-produced ad.

Surely, big businesses do invest in polished content but they also aim to add a conversational element. All small businesses need to do is lean into this strength. Your audience wants to see and hear you, not another generic brand message.

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JUST FOR YOU:

Snackable Insights

>>> Hop on any of these 17 social media trends and push your marketing boundaries. From de-influencing to small communities and live streams, 2025 is going to be about hyper engagement.

>>> Influencers and brands are posting authentic and raw content in an attempt to ‘anti-brand’ themselves.

>>> Need to start telling your brand story? Use this resource to create and do this consistently.

Smart Biz Strategy: Play up your uniqueness without spending $$$

Share your why: What made you start your business? Customers connect with purpose-driven brands.

Show the process: Give people a peek behind the scenes. Share product creation, packaging or a day in the office.

Embrace imperfection: Don’t wait for perfect scripts; at the same time don’t just post any thing. Strike the golden balance. A quick, genuine post is better than no post at all.

Engage directly: Answer comments (don’t just redirect) and show up in your DMs with helpful responses. Your ability to connect personally is a huge advantage.

Experiment with your voice: Try humor, friendliness, even a bit of sass. Your brand’s personality should shine through.

“Markets always change faster than marketing.”

— Philip Kotler

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